Focana
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About

Focana exists because focus support should survive real work, not disappear behind it.

Focana is the flagship product from NeurDi Labs. We build calm executive-function tools for neurodivergent brains, starting with the most basic problem many productivity apps miss: if your task leaves the screen, it often leaves active awareness too.

Founder

Justin Franklin

Justin Franklin is the founder of Focana and NeurDi Labs. He built Focana from first-hand ADHD experience after years of trying productivity systems that created more setup, more guilt, and more room to lose the thread.

He was diagnosed with ADHD at 30 after college, grad school, and years into his career. That diagnosis helped reframe a pattern he already knew well: flashes of strong work, followed by long stretches of friction, shame, and the feeling of underperforming despite caring deeply.

Focana started as a personal attempt to build the tool he could not find: something fast to start, always visible while switching apps, and gentle enough to support focus without turning into another management system.

Diagnosed with ADHD at 30 after college, grad school, and years into his careerBuilt Focana from first-hand lived experience with app switching, time blindness, and working-memory strainWrites publicly about focus systems and neurodivergent-friendly product design
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Principles

What we are trying to build

  • Visible support that stays in view when work gets messy and attention gets pulled around.
  • Fast-start tools that do not demand a 30-minute setup before delivering value.
  • Calm product design that replaces guilt and over-management with simpler re-entry.
  • Systems built from lived experience, not just abstract productivity advice.

Contact

Get in touch

The best contact for product questions, press, partnerships, and support is hello@focana.app.

If you want the product itself, head back to the homepage. If you want the thinking behind it, start with the resources library.